DIGital marketing

paid ads campaigns

Create Awareness, Increase Consideration, and Drive Conversions.

Maximise your ROI with targeted paid ads. From Google to social media platforms, our tailored campaigns drive awareness, consideration, and conversions. Optimise your ad spend with us. Optimising your website’s SEO can significantly reduce your cost per click. We believe aligning SEO with your ad campaigns maximises your return on ad spend and would advise combining both when planning for effective longterm Ads Campaigns

There are a many options for Paid Ads, let us outline a few key things areas to consider & the options available to your business with our agency.

GOOGLE Ads

Paid Search

Paid Search allows you to bid on keywords and phrases relevant to your business, quickly positioning you at the top of search results. This method ensures your website appears when potential customers are actively searching for your products or services, providing warm leads ready to convert.

Paid Search has evolved beyond simple keyword bidding. Google now emphasizes predefined audiences for targeted advertising. These audiences range from businesses of specific sizes to individuals actively looking to purchase within specific markets. To maximise your return on investment, it's essential to combine keyword bidding with audience targeting, ensuring your ads reach the most relevant users & their set ups are optimised continually.

Display Ads

Display advertising, also known as banner advertising, is essential for increasing brand awareness and is a crucial component of your overall PPC strategy. Not only does it boost brand visibility, but it also plays a significant role in direct response campaigns. With access to over two million websites in the Google Display Network, you can target a vast audience. Display advertising offers a cost-effective method to reach large numbers of people due to its lower cost-per-click (CPC) compared to Paid Search. You can submit text, rich text images, or video adverts for your campaigns.

- Static Ads: Limited by the amount of text and visuals you can include, making them quicker and easier to create. However, they are less engaging compared to animated ads.

- Animated Ads: Allow for more text and visual elements, generally resulting in higher click-through rates (CTR) due to their engaging nature, but they take longer to produce.

At Graftd Media, we specialise in creating effective display advertising campaigns that resonate with your target audience. Our team can help you decide on the best ad formats and sizes to ensure maximum impact. We handle everything from ad creation to placement, ensuring your brand gets the visibility it deserves.

YouTube Ads

YouTube has emerged as one of the largest websites globally, with over 6 billion hours of videos watched every month. This immense engagement makes YouTube advertising a vital tool for boosting brand awareness. As the second largest search engine after Google, YouTube presents a significant opportunity to grow your brand through video ads.

YouTube advertising, or TrueView, allows for short skippable or non-skippable video ads placed before the user's chosen video. The beauty of TrueView is that you only pay when someone watches your ad, ensuring cost-effective exposure. YouTube's vast reach can drive a substantial volume of views, significantly increasing brand awareness at a reduced cost.

- Video Ads: Skippable and non-skippable ads that appear before, during, or after the main video.

- Display Ads: Banner ads that appear alongside video content on the platform.

- Overlay Ads: Semi-transparent ads appearing on the lower 20% of the video screen.

- YouTube Shopping Ads: Allows users to buy products directly from the YouTube ad, integrating with Google Merchant Center for product feeds.

Google Shopping Ads

Shopping Ads are a powerful tool for retailers to showcase their online and local inventory, increase website or store traffic, and connect with potential customers across multiple Google channels. Unlike traditional text ads, Shopping Ads display your products with a photo, price, title, and store name directly in search results. This visual approach gives users a clear idea of your offerings before they click on the ad, appearing at the top of Google search pages for maximum visibility.

Standard Shopping Campaigns

Standard Shopping campaigns enable you to access specific Google Ads formats and channels such as Google Search, Images, and Maps. These campaigns allow you to promote your products across a variety of platforms, ensuring that your inventory gets the exposure it deserves.

Performance Max Campaigns

Performance Max campaigns offer advanced features and optimizations compared to Standard Shopping campaigns. They support a wide range of Google Ads formats and channels, including Display Ads, Text Ads, and YouTube Ads. These campaigns leverage Google's AI to maximise conversion value and conversions based on your specified goals, providing detailed product information directly within the ad to help users make informed purchase decisions.

Performance Max campaigns are designed to deliver better-qualified leads by providing essential product information upfront. This leads to higher conversion rates, as customers are more likely to click on ads that offer comprehensive details about the products they're interested in. Additionally, these campaigns allow advertisers to reach the right audience across all six Google channels (Google Search, Discover, Maps, Gmail, Display Network, and YouTube).

-Ready to leverage YouTube ads for your brand? Contact us today via our contact form, and our team will guide you through the process, from setup to optimization, ensuring you get the most out of your YouTube advertising efforts.

Remarketing

At Graftd Media, we excel in providing paid search remarketing services that help brands grow by displaying ads to interested users at the perfect moment. Our goal is to create, plan, and execute effective remarketing campaigns that positively influence the decision-making processes of your target customers. By leveraging our expertise, we ensure that your brand remains top-of-mind for users who have previously shown interest. We run remarketing campaigns across various platforms, including Google, Facebook, Twitter, and other popular social media sites. This multi-platform strategy ensures comprehensive coverage and maximises the chances of re-engaging your potential customers.

Our team of experts designs remarketing ads that are engaging and compelling, subtly reminding users of your brand's value without being intrusive. We aim to remind users of your presence and importance to them in a way that feels natural and helpful, driving them back to your site for conversion. Reconnect with Potential Customers, create bespoke Audiences & Increase Conversions

Nonprofits: Google Ad Grants

Google Ad Grants is a program that provides eligible nonprofits with up to $10,000 per month in in-kind Google Ads advertising to promote their missions and initiatives on Google Search. This initiative has been supporting nonprofits since 2003, enabling them to reach a broader audience, drive donations, and increase engagement through targeted online advertising.

To qualify for Google Ad Grants, your organization must be a registered charitable organisation, Enrol in Google for Nonprofits & meet eligibility requirements.

For more detailed information and to stay updated on any changes, you can visit the Google Ad Grants official page and the Google for Nonprofits site.

social media Ads

Facebook

Facebook sets the pace for trends, including advertising content. On this platform, you can share news, interact with users, and engage with potential prospects. Facebook’s advertising options and redirect links can help showcase your products and services. Additionally, having a professional page allows quicker contact with prospects, increasing notoriety and building loyalty.

Facebook Ad Formats

Image and Video Ads: Appear in the news feed and stories. Videos can be up to 240 minutes long.
Carousel Ads: Feature multiple images or videos in a single ad, allowing users to swipe through different products or features.
Instant Experience Ads: Full-screen immersive ads that load instantly on mobile devices.
Collection Ads: Include a cover image or video followed by several product images, enabling easy browsing and shopping

Instagram

Instagram supports posts, stories, and reels, each offering unique ways to engage with your audience. Reels, in particular, are gaining traction with their ability to capture short, engaging videos. Instagram's integration with Shopify allows businesses to connect their store with their Instagram account.

Instagram Ad Formats

Image and Video Ads: Appear in the feed, stories, and explore sections. Videos can be up to 60 seconds in the feed and 120 seconds in stories.
Carousel Ads: Allow multiple images or videos in a single ad, perfect for showcasing a series of products.
Reels Ads: Full-screen vertical ads that integrate seamlessly into the reels feed, up to 90 seconds long.
Collection Ads: Combine images and videos to create a visually engaging shopping experience

TikTok

Rapid User Growth: With over 1 billion active users aged 18 and above, TikTok presents a significant opportunity for brands to reach a young and engaged audience. Partnerships and Integrations: TikTok's collaboration with Shopify simplifies the process of connecting your store and promoting products through short video content.

TikTok Ad Formats

Top View Ads: Full-screen ads that appear at the top of the feed, capturing maximum user attention.
In-Feed Ads: Native ads that integrate into the user's "For You" feed, blending seamlessly with organic content.
Branded Hashtag Challenges: Encourage user participation by creating content around your campaign theme.
Branded Effects: Custom stickers, filters, and special effects that users can incorporate into their videos

LinkedIn is ideal for B2B marketing, targeting professionals based on job title, industry, and company size. The platform offers advanced targeting options and new ad formats that help advertisers efficiently reach their target audience.

LINKEDIN AD FORMATS:

Single Image Ads: Appear on LinkedIn’s home page and look like regular content, marked as “promoted.”
Carousel Ads: Use a swipeable row of cards to tell your brand’s story or showcase products.
Video Ads: Promote thought leadership, highlight customer experiences, or reveal new products.
Conversation Ads: Create a choose-your-own-path experience for audiences, encouraging engagement through multiple CTAs.
Document Ads: Share PDFs, slideshares, presentations, and other long-form documents to generate leads.
Dynamic Ads: Personalized ads that use a member’s profile data to create tailored messages.
Lead Gen Forms: Pre-filled forms that collect leads with ease, integrated into Sponsored Content, Sponsored Messaging, or Dynamic Ads.