Paid Ads, Google, Meta, LinkedIn & TikTok

Ads That Work
With Your Business,
Not Against It.

Getting clicks is the easy part. Getting clicks that convert is the system. Before I touch your ad spend I look at everything around it, because the ad is rarely the problem.

Book a Free Strategy Call

Why Most Ads Underperform

The Ad Isn't
Always the
Problem.

I've seen it too many times. A business running ads, getting clicks, spending budget, and wondering why the leads aren't converting. More often the issue is what happens after the click.

01
The landing page isn't ready
Sending paid traffic to a generic website page is the most common and most expensive mistake in paid advertising. The page needs to be built for the specific person the ad just brought in.
02
The offer isn't clear enough
If someone clicks your ad and can't immediately understand what you're selling, why it's right for them, and what to do next, they leave. And you paid to get them there.
03
The social presence kills the trust
Trust is at an all time low. A potential customer clicks your ad then goes and looks you up. If your social media tells a completely different story, they're gone. You paid for that too.

Where I Run Campaigns

Every Platform.
Every Stage
of the Funnel.

Every campaign is built around your full funnel, not just the click. The right platform, the right message, the right stage.

Google
Search, Performance Max & YouTube
Google Search targets high intent buyers who are already looking for what you do. Performance Max runs across all Google partner platforms including YouTube, Gmail and Display. Combined, they cover the full journey from discovery to conversion. Every campaign covers copy, imagery and video messaging across the network.
Meta
Facebook & Instagram
Meta's ads structure changed significantly with the Andromeda update. The platform now pushes multiple creatives across all funnel stages within each ad set, allowing Meta to find your ideal customer at each touchpoint. Having the right creative, and enough of it, is now as important as your offer and landing pages. Whether it's awareness, nurturing, retargeting or conversions, the creative mix has to be right.
LinkedIn
B2B & Professional Services
LinkedIn is one of the most underused platforms in Ireland for B2B advertising. The targeting is unmatched for reaching decision makers by job title, company size, industry and seniority. For professional services and higher ticket B2B offers, the cost per qualified lead is often lower than people expect and the quality is consistently higher than other platforms.
TikTok
Awareness & TikTok Shop
TikTok is a genuine opportunity for both products and services, particularly for building awareness with video ads. TikTok Shop is worth serious attention for product businesses given the impulse purchase behaviour on the platform. There are minimum requirements for Irish sellers to set up a shop but for those who qualify the opportunity is real and still relatively uncrowded.

Proof It Works

18 months running Google Ads for one of Ireland's leading adventure businesses. Every campaign planned around the full business, the season, the offer and what else was running, so nothing competed with itself.

22.23%
Peak CTR
vs 4-7% industry avg
€0.32
Avg CPC
Adventure Lights campaign
8:1
Estimated ROAS
Google Ads campaigns
30,000+
Visitors year one
New attraction launch

How I Manage Campaigns

What You Can
Expect When We
Work Together.

Strategy before spend
Before I run a single ad I look at your offer, your landing page, your social presence and what else is running. If they're not aligned, the spend will underperform regardless of how good the ads are. That gets sorted first.
Clear reporting in plain English
Weekly visibility on what's running and why. No vanity metrics, no inflated numbers, no jargon. If something isn't performing I'll tell you and I'll tell you what I'm changing. If the budget needs to move I'll say so before I move it.
Campaigns planned around your whole business
Every campaign I run is considered in the context of everything else. The season, the offer, what's already running, how each element supports rather than competes with the others. Ads that work in isolation are one thing. Ads that work as part of a joined-up system are what actually moves the needle.

Fix the system before you scale the spend. More budget behind a broken funnel just loses money faster.

Let's Talk

If Your Ads Aren't
Converting the Way
They Should,

Let's look at why. Book a free strategy call and I'll tell you exactly where the gap is and what I'd do to fix it. No pitch. No pressure.

Book a Free Strategy Call

No commitment. Just an honest conversation.