ABOUT GRAFTD

Where Strategy Meets Discipline

GRAFTD was built on the same principles that drive elite athletes — discipline, focus, and a relentless pursuit of results.

Founded by former international athlete and business creator Phil McArdle, GRAFTD Media combines commercial experience with a performance mindset to help brands grow with purpose and precision.

A System Built to Win

Growth isn’t luck — it’s structure.

We work inside your business to connect every touchpoint — from strategy and operations to marketing and customer experience — into one cohesive system that performs. This approach allows us to improve not only your visibility and conversions but also the processes and culture that drive them.

What Makes Us Different

Marketing isn’t just campaigns or content — it’s how your business behaves, communicates, and performs.

When your message, people, and delivery align, your brand becomes unstoppable. That’s why we work holistically — uniting every department, platform, and interaction to serve one clear strategy.

The Mindset Behind GRAFTD

Phil’s background as an international kickboxing athlete and national team coach shaped the foundation of how we operate — structured discipline, strategic preparation, and the ability to execute under pressure.

That same mindset has been applied to building award-winning brands, scaling companies internationally, and developing high-performing teams across industries including tech, FMCG, construction, food manufacturing, tourism, and renewable energy.

Experience That Delivers

We’ve grown brands from the ground up to multiple six-figures, scaled businesses from regional to international, and helped leading brands modernise through digital transformation.

Today, GRAFTD partners with ambitious businesses ready to take their next step — combining strategic insight, digital execution, and operational clarity to drive measurable growth.

Let’s Build What’s Next

If you’re ready to align your brand, optimise performance, and scale with purpose — let’s start the conversation.

Phil McArdle — Founder, GRAFTD Media
hello@graftdmedia.com