AI Brain
Workshop.
A live 2-hour workshop for member businesses. I walk attendees through the AI system I built to run my own business without extra headcount, then show them how to build one for theirs. No coding. Everyone leaves with their foundation built, a full template pack, and a step-by-step guide for the rest.
Bring This To Your MembersWho it serves
This is for members who.
- Use Copilot, ChatGPT or Claude but get the same generic output every time because it doesn't know their business
- Are the bottleneck in their own operation; every decision, every output, every check runs through them
- Want AI doing real work in their business, not just answering questions
Why this fits the network
Practical AI training, not theory.
Members are asking for AI
Every business in the North East is hearing about AI and most don't know where to start. This session gives them a working starting point in one sitting, whatever sector they're in.
They leave with something built
This isn't an awareness talk. Attendees start building their own system live during the session and leave with templates and a guide to finish it. Real upskilling with a tangible output.
Local trainer, live delivery
I'm based in Co. Louth and run my own business on this exact system every day. Delivered as a live webinar on whatever platform suits the network, with in-person delivery an option too.
What we cover
What attendees learn.
Why most people use AI wrong
There are five levels of AI use. Most businesses sit at level one. I show attendees what levels two through five look like and how to get there fast.
The three-layer system
Context, skills, and automation. This is the framework that takes AI from a chatbot to a business operating system. I walk through each layer from first principles.
Live inside my actual system
Attendees see my real setup, the files, the automations, the interface, running live. Not a demo. Not slides. The actual system I use every day to run Graftd Media.
What attendees get
What every attendee walks away with.
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Their Layer 1 context started We build the foundation of their system during the session.
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Step-by-step build guide Layer 2 and Layer 3 construction so they can keep going after the call.
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Full template pack Every file, prompt, and skill template I use.
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The setup prompt The exact instruction that kicks the whole thing off.
The trainer
Who's delivering this.
Phil McArdle
Founder, Graftd Media — Co. Louth, Ireland
I built this system to handle proposals, client reporting, content, and daily operations without adding headcount. It works. I use it every day.
I built it because I needed it. Now I'm showing other businesses how to do the same.
Questions
FAQ.
What exactly is an AI Brain?
It's a system that gives AI full context about a business, so instead of generic output the owner gets responses that sound like them, know their clients, and follow their process. It's the difference between a tool you prompt and a system that works.
Our members already use ChatGPT or Claude. Will they get much from this?
Yes, and that's exactly who this is for. Most people using AI are at level one. This session covers levels two through five. The gap is bigger than most people think.
Do attendees need anything technical before the session?
Just any AI tool they already use. ChatGPT, Claude, Gemini or Microsoft Copilot, it doesn't matter. The Brain is built from plain files, so it works with whichever tool they prefer. I demonstrate with Claude but the same approach carries across. No coding at any point.
What if a member can't make it on the day?
The session can be recorded and shared with registered members if the network wants that option. That's a call we make together when we agree the format.
How long does the full build take after the session?
Most people have a working system within a few hours of the call. They leave with their Layer 1 already started and a step-by-step guide for the rest. It's not a months-long project.
Which sectors does this suit?
Any business where one person or a small team carries most of the output. Trades, professional services, retail, tourism, manufacturing, consultants. If the owner is the bottleneck, this helps.
Ready to offer this to members?
The content is built and ready to deliver. Date, delivery fee, and member pricing are all open for discussion with the network.
hello@graftdmedia.com · graftdmedia.com