Phil McArdle
Live Webinar  ·  Limited Spots

AI Brain
Webinar.

Tuesday 14th July 2026  ·  10:00am Irish Time  ·  2hrs  ·  Zoom

A live 2-hour workshop on Zoom. I'll walk you through the system I built to run my agency without extra headcount, and show you how to build one for yours. No coding. You leave with your foundation built, a full template pack, and a step-by-step guide for the rest.

Secure My Spot — €99

Is this for you

This is for you if.

  • You use ChatGPT or Claude but get the same generic output every time because it doesn't know your business
  • You're the bottleneck in your own operation — every decision, every output, every check runs through you
  • You want AI doing real work, not just answering questions

What we cover

What you'll learn.

Why most people use AI wrong

There are five levels of AI use. Most businesses sit at level one. I'll show you what levels two through five look like and how to get there fast.

The three-layer system

Context, skills, and automation. This is the framework that takes AI from a chatbot to a business operating system. I'll walk you through each layer from first principles.

Live inside my actual Brain

You'll see my real setup — the files, the automations, the interface — running live. Not a demo. Not slides. The actual system I use every day to run Graftd Media.

What you get

What you walk away with.

  • Your Layer 1 context startedWe build the foundation of your Brain during the session.
  • Step-by-step build guideLayer 2 and Layer 3 construction so you can keep going after the call.
  • Full template packEvery file, prompt, and skill template I use.
  • The setup promptThe exact instruction that kicks the whole thing off.
  • The recordingWatch it back, share it with your team, keep it forever.

Your host

Who's running this.

Phil McArdle

Founder, Graftd Media — Co. Louth, Ireland

I built this system to handle proposals, client reporting, content, and daily operations without adding headcount. It works. I use it every day.

I built it because I needed it. Now I'm showing others how to do the same.

Questions

FAQ.

What exactly is an AI Brain?

It's a system that gives AI full context about your business, so instead of generic output you get responses that sound like you, know your clients, and follow your process. It's the difference between a tool you prompt and a system that works.

I already use ChatGPT or Claude — will I get much from this?

Yes, and that's exactly who this is for. Most people using AI are at level one. This session covers levels two through five. The gap is bigger than you think.

What do I need to have ready before the session?

Any AI tool you already use. ChatGPT, Claude, Gemini — it doesn't matter. The Brain connects to whichever one you prefer. I'll be demonstrating with Claude but the system works across all of them.

What if I can't make it on the day?

The recording goes to everyone who registered, whether you attended live or not. Watch it back at your own pace and build from there.

How long will the full build take after the session?

Most people have a working system within a few hours of the call. You leave with your Layer 1 already started and a step-by-step guide for the rest. It's not a months-long project.

Is this just for agencies?

No. The system works for any business where one person or a small team is carrying most of the output. Agencies, consultants, solo operators, service businesses. If you're the bottleneck, this helps.

Ready to build yours?

€99 to secure your spot. Fill in your details and you'll be taken straight to payment.