7 Life — GRAFTD Media Proposal

7 Life Apparel — Engagement Proposal — April 2026

Three months.
No guesswork.

You have the story, the product, and the early proof. This engagement builds everything around it — brand identity, visual assets, paid acquisition infrastructure, and social presence — as an ongoing partnership, not a phased handover. Everything runs in parallel from day one.

Brand

Identity & Voice

  • Positioning & messaging framework
  • Customer avatar definition
  • Brand voice document
  • Photography brief & shoot coordination
  • Talent casting direction

Paid Social

Meta Ads

  • Pixel setup & full account structure
  • Audience & targeting framework
  • Creative direction for ad assets
  • Campaign build, launch & management
  • Ongoing optimisation & reporting

Organic

Social & Content

  • Channel setup & audit
  • Content strategy & calendar
  • Platform direction beyond LinkedIn
  • Ongoing posting direction & oversight

Website & Funnels

Shopify & Email

  • Shopify landing page optimisation
  • SEO fundamentals & on-page structure
  • Lead capture setup
  • Klaviyo email funnel build

Strategic

Advisory & Partnership

  • Regular strategic input & coaching
  • Sounding board — decisions, not just execution
  • Operational & fulfilment advisory
  • Photography coordination & brief
  • 90-day handover plan at close of engagement
  • Additional services scoped separately as required
Billed Separately Photography (scoped & quoted independently)  ·  Meta ad spend (100% to platform, zero markup)  ·  Talent / model fees  ·  Third-party subscriptions

Monthly

€2,500

Per month · invoiced monthly
3-month initial term
All assets & frameworks remain yours

Paid Upfront

Save €500

€7,000

Full engagement paid upfront
3-month term · one payment
All assets & frameworks remain yours

After Month Three

Lighter
ongoing
retainer

The heavy lifting is done. Continuation covers ads management, strategic input and content direction at a reduced monthly rate. No obligation — the choice is yours.

Pay Monthly — €2,500/month

Get Started — Monthly

Pay Upfront — €7,000 (Save €500)

Get Started — Upfront